Accessibility Statement for umarasports.com

Introduction

Umara AB, organization number 556931-0252, is behind this website, and we want as many people as possible to be able to use it. This statement describes how the website umarasports.com meets accessibility requirements, what known issues exist, and how you can report problems to us so we can address them.

How accessible is the website?

Parts of the website are not fully accessible. See the section Content that is not accessible for more information on identified shortcomings and planned actions.

What can you do if you cannot use parts of the website?

If you need content from the website that is not accessible to you, you can notify us in one of the following ways:

• Send an email to [email protected] (support queries)

• Send an email to [email protected] (other queries)

• Call 010‑179 09 30 (phone hours: Monday–Friday 08.00–16.30)

• Write to us at the postal address Umara AB, Backa Strandgata 14, 422 46 Hisings Backa, Sweden.

We typically respond within a couple of working days.

Report deficiencies in website accessibility

We constantly strive to improve the accessibility of the website. If you discover problems not described in this statement, or if you believe that we do not meet the legal requirements, we appreciate it if you contact us via the above channels so we become aware of the issue.

Technical information about the website's accessibility

This website is partially compliant with current accessibility requirements. Below is a summary of the deficiencies we are aware of and the actions planned.

Text Alternatives (alt-texts)
Description and consequence: On several pages, alt-texts are missing or they are generic (e.g., "Before activity", "During activity"), which do not describe the content of the image. In search results, the alt-text only reflects the product title, which does not provide additional information. Users who rely on screen readers gain no understanding of the images.	Planned actions: All informative images will be provided with meaningful alt-texts that describe what the image shows and its purpose. Decorative images are marked with an empty alt="" according to accessibility guidelines.
Header Structure and Page Titles
Description and consequence: Headers sometimes skip levels, such as an h1 followed by an h3 or multiple h3s used without subordinate levels. This breaks the semantic structure and makes it difficult for screen readers to navigate. Some page titles do not update when a product configuration changes.	Planned actions: The structure should follow the correct hierarchy (h1 > h2 > h3, etc.) without skipping levels. Each page should have a descriptive title reflecting its content.
Contrast and Focus Markings
Description and consequence: The contrast for focus markings and hover effects is often too low against the background to notice. In keyboard navigation, it is not always clear which element is focused.	Planned actions: We ensure at least a 3:1 contrast between components/focus markers and background according to WCAG 1.4.11. CSS rules (:focus) will be used for clear focus markings.
Focus Order and Keyboard Navigation
Description and consequence: On some pages, the focus does not follow a logical order; elements receive focus in an unpredictable order when tabbing through the page, and modal windows (e.g., package configurator) do not place focus on the opened dialog.	Planned actions: The focus order should follow the document structure so that the content becomes logical for keyboard users. When dialog boxes open, the focus moves to the dialog and is restored when closed.
Labels and Forms
Description and consequence: Some form fields lack correctly linked label elements or clear instructions on what the user should fill in. This means screen readers do not present the field's purpose. In product configurations, only visual icons are used to select flavor or size, and these cannot be selected via keyboard.	Planned actions: Form fields should have visible labels with for/id attributes so that assistive technologies can identify them. Icon-based selections are complemented with text and made keyboard navigable.
Responsiveness and Zoom
Description and consequence: At 200% text zoom or on small screens, several parts of the website require horizontal scrolling or have text and buttons cut off. On the homepage, users must scroll sideways to view product categories, and long titles or podcast episode descriptions are truncated. In the search modal and on the search page, fields and results do not fit, and long words disappear into the right margin. Product lists and product pages cut descriptions when zoomed, and in the cart and checkout, the sticky parts reduce the visible area, requiring horizontal scrolling to read all fields.	Planned actions: We will improve the responsive interface so that content adapts without horizontal scrolling. Layouts and components will be rebuilt with flexible grid systems and relative units so that text and images reflow at 200% zoom. The search modal and search page will display search fields and results in a single column when space is limited. Product lists and product pages will have movable parts, and the cart and checkout will be designed so that the entire content is visible without sideways scrolling even at high magnification.
Language and Mixing of Languages
Description and consequence: Texts mix Swedish and English without marking the language in the code. This causes screen readers to mispronounce words and complicates understanding.	Planned actions: We specify lang attributes on the entire page and for language changes in the code so that screen readers can switch languages.
Respect for User's Settings
Description and consequence: The website does not offer dark mode and ignores system settings for text size. The requirements imply that the website should respect user settings for measurements, color, contrast, font, and text size.	Planned actions: We will introduce support for dark mode and ensure that the page's CSS uses relative measurement units so that text is enlarged when the user changes the system setting for text size.
Links and Buttons
Description and consequence: Some links lack descriptive link text (e.g., "Read more") and some buttons lack a machine-readable name (e.g., icons for deleting products). This violates guidelines that the link text should clarify where the link leads.	Planned actions: All links will have descriptive texts that match the target page's title. Icon buttons will receive aria-label or visible text.
PDF Documents
Description and consequence: Any PDFs are not reviewed for accessibility.	Planned actions: Future PDFs will comply with PDF/UA and contain tags so they can be read with screen readers.
Limitations due to Unreasonable Burden
Description and consequence: Some barriers on the website cannot be immediately addressed due to economic reasons. This mainly concerns older content published before the current accessibility requirements came into effect. Adapting this content retroactively would entail unreasonable costs.	Planned actions: Older content that does not meet the requirements will be gradually updated or removed. New content is produced according to current accessibility guidelines.

Content not covered by legislation

We currently have no content that is covered by the exemptions in section 9 of the accessibility legislation.

How we tested the website

We conducted a self-assessment (internal testing) of umarasports.com and engaged external experts for an accessibility review. In addition, we have also used a range of automated tools for website analysis. The tests were conducted during the summer of 2025 and included keyboard navigation, screen reader testing (nvda), contrast checks, responsiveness testing, animations, page structure.

The statement was last updated on 8 September 2025.