Accessibility Statement for umarasports.com
Introduction
Umara AB, organization number 556931-0252, is responsible for this website, and we want as many people as possible to be able to use it. This statement describes how the website umarasports.com meets accessibility requirements, any known issues, and how you can report deficiencies to us so we can address them.
How accessible is the site?
Parts of the website are not fully accessible. See the section Content that is not accessible for more information on the identified deficiencies and planned actions.
What can you do if you cannot use parts of the website?
If you need content from the website that is not accessible to you, you can notify us in one of the following ways:
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Send an email to [email protected] (support inquiries)
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Send an email to [email protected] (other inquiries)
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Call 010 ‑ 179 09 30 (Monday–Friday 08.00–16.30)
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Write to us at the postal address Umara AB, Backa Strandgata 14, 422 46 Hisings Backa, Sweden.
We usually respond within a couple of working days.
Report deficiencies in the website's accessibility
We are constantly striving to improve the website's accessibility. If you discover problems not described in this statement, or if you believe we do not meet legal requirements, we appreciate if you contact us via the above channels so we become aware of the problem.
Content that is not accessible
This website is partially compliant with current accessibility requirements. Below is a summary of the deficiencies we are aware of and the planned actions.| Text Alternatives (alt texts) | |
|---|---|
| Description and consequence: Several pages lack alt texts or they are generic (e.g., "Before activity", "During activity"), which do not describe the content of the image. In search results, the alt text only reproduces the product title, adding no information. Users who rely on screen readers therefore do not gain an understanding of the images. | Planned actions: All informative images will be provided with meaningful alt texts that describe what the image shows and its purpose. Decorative images are marked with empty alt="" according to accessibility guidelines. |
| Heading Structure and Page Titles | |
| Description and consequence: Headings sometimes skip levels, e.g., an h1 is followed by an h3 or several h3s are used without subordinate levels. This breaks the semantic structure and makes it difficult for screen readers to navigate. Some page titles do not update when a product configuration changes. | Planned actions: The structure should follow the correct hierarchy (h1 > h2 > h3 etc.) without skipping levels. Each page should have a descriptive title reflecting the content. |
| Contrast and Focus Markers | |
| Description and consequence: The contrast for focus markers and hover effects is often too low against the background to notice. During keyboard navigation, it is not always clear which element has focus. | Planned actions: We ensure at least a 3:1 contrast between components/focus markers and background according to WCAG 1.4.11. CSS rules (:focus) should be used for clear focus markers. |
| Focus Order and Keyboard Navigation | |
| Description and consequence: On some pages, the focus does not follow a logical order; elements receive focus in an unpredictable order when tabbing through the page, and modal windows (e.g., package configurator) do not place focus on the opened dialog. | Planned actions: The focus order should follow the document structure so that the content becomes logical for keyboard users. When dialog boxes open, focus moves to the dialog and is reset when it closes. |
| Labels and Forms | |
Description and consequence: Some form fields lack correctly associated label elements or clear instructions on what the user should fill in. This means that screen readers do not present the purpose of the field. In product configurations, only visual icons are used to select flavor or size, and these cannot be selected via keyboard. |
Planned actions: Form fields should have visible labels with for/id attributes so that assistive technologies can identify them. Icon-based selections are complemented with text and made keyboard navigable. |
| Responsiveness and Zoom | |
| Description and consequence: At 200% text zoom or on small screens, several parts of the website require horizontal scrolling or have text and buttons cut off. On the homepage, you must scroll sideways to see product categories, and long headings or podcast episode descriptions are truncated. In the search modal and on the search page, fields and results do not fit, and long words disappear out into the right margin. Product lists and product pages cut descriptions when zoomed, and in cart and checkout, the sticky parts reduce the visible area so you have to scroll horizontally to read all fields. | Planned actions: We will improve the responsive interface so that content adapts without horizontal scroll. Layouts and components are redesigned with flexible grid systems and relative units so that text and images reorganize at 200% zoom. The search modal and search page should display search fields and results in a single column when space is limited. Product lists and product pages should have movable components, and cart and checkout should be designed so that all content is visible without side scrolling even at high magnification. |
| Language and Mixing of Languages | |
| Description and consequence: Texts mix Swedish and English without the language being marked in the code. This means screen readers pronounce words incorrectly and complicate understanding. | Planned actions: We will specify lang attributes on the entire page and at language switches in the code so that screen readers can change language. |
| Respect for User Preferences | |
| Description and consequence: The website does not offer a dark mode and ignores system settings for text size. The requirements entail that the website should respect the user's preferences for measurements, color, contrast, fonts, and text size. | Planned actions: We will introduce support for dark mode and ensure the page's CSS uses relative units so that the text enlarges when the user changes the system setting for text size. |
| Links and Buttons | |
| Description and consequence: Some links lack descriptive link text (for example, "Read more") and some buttons lack a machine-readable name (e.g., icons for deleting products). This violates the guidelines that link text should clarify where the link leads. | Planned actions: All links will have descriptive texts that match the target page's title. Icon buttons will receive aria-label or visible text. |
| PDF Documents | |
| Description and consequence: Any PDFs are not reviewed for accessibility. | Planned actions: Upcoming PDFs should follow PDF/UA and contain tags so they can be read with screen readers. |
| Limitations Due to Unreasonable Burden | |
| Description and consequence: Some barriers on the website cannot be immediately addressed for economic reasons. This mainly concerns older content published before the current accessibility requirements came into force. Adapting this content afterward would entail unreasonable costs. | Planned actions: Older content that does not meet the requirements will gradually be updated or removed. New content is produced according to current accessibility guidelines. |
| Third-Party Solutions, Shipping, Payment Options at Checkout | |
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| Description and consequence: Some widgets, such as the payment step at checkout and the shipping selector, may lack correct translations in certain languages. English is always available in countries other than Sweden. | Planned actions: Translate these parts together with the third-party provider. |
| Energy Calculator | |
|---|---|
| Description and consequence: Our Energy Calculator is translated separately from our website and may lack translations for some languages/countries. | Planned actions: We continuously work on translating the missing languages. |
Content Not Covered by the Law
We currently have no content covered by the exceptions in Section 9 of the law on accessibility.
How We Have Tested the Site
We have conducted a self-assessment (internal testing) of umarasports.com and engaged outside experts for accessibility review; in addition to this, we have also used a range of different automated tools for site analysis. The tests were conducted during the summer of 2025 and included, among other things, keyboard navigation, testing with screen readers (NVDA), contrast checks, responsiveness tests, animations, page structure.
How We Work with Accessibility
When we make ongoing updates to our website, we concurrently correct identified deficiencies in the system parts affected by the update. New features and additional parts of the website are developed with consideration for being accessible from the start and are evaluated/tested internally before launch.
The statement was last updated on September 17, 2025.