Change country and languageSelect your preferred country/language combination
SE Flag

Your location is set to Sweden

Your settings are:
Selected currencySEK / krSelected country SwedenSelected language English

Umara Athlete – is that you?

We are always on the lookout for driven, open-minded, and inspiring athletes who want to truly be part of the Umara family. An ambassadorship with Umara is a long-term partnership where we build something together over time — through products, knowledge, dialogue, and a genuine exchange that creates value for both sides.

A collaboration with Umara can take many different forms depending on experience, reach, and ambition. What matters most to us is not where you are today, but how you work long-term, how you represent yourself, and how well our values align.

Apply to become a Umara Athlete if you meet most of the following criteria:

  • You have an open social media profile where you regularly share your athletic journey — including both highs and lows.

  • You create your own content and are active on at least two of the following platforms: Instagram, Facebook, TikTok, or YouTube.

    → Podcasts, blogs, or similar channels are considered a plus.

  • You have a minimum of 2,000 followers across your platforms.

    → 10,000+ followers in Sweden or 20,000+ internationally carries significant weight in our selection process.

  • Your profile is inspiring, transparent, and credible. We want to follow your journey behind the scenes — training, competition, recovery, and everyday life.

  • You publish content regularly and consistently throughout the year.

  • You are seriously committed to your sport, or you are a clear lifestyle athlete with training and nutrition as the foundation of your life. What matters most is that you push your own limits and continue to develop over time.

An ambassadorship with Umara comes with responsibility. We are looking for individuals who see a collaboration as a professional commitment and who want to grow together with us.

Does this sound like you? We’d love to hear from you!

Send an email to [email protected] including:

  • Links to your social media channels

  • A brief introduction of yourself and your athletic commitment (max 300 words)

  • Why you and Umara would be a great match

We personally review all applications and will get back to you within 3–4 weeks.

Welcome to apply — maybe you’re exactly who we’re looking for!

// Team Umara