UMARA in new collaboration with the Swedish Football Association
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1.5 min reading
Umara becomes the new supplier of gels and recovery products for the Swedish national football teams.
The agreement with the Swedish Football Association means that Umara becomes the official supplier to the women's, men's, and youth national teams, where the products will help players recover and optimize their performance.
– We are happy about the collaboration with Umara. The products are great and an important part of both performance and recovery, says Andrea Möllerberg, Secretary General of the Swedish Football Association.
Simon Stark, CEO of Umara.
– It feels fantastic that we are now becoming partners with such a major sport as football is. We have previously targeted pure endurance sports, but are now taking the step towards team sports and hope to supply all of Sweden's clubs with products for energy and recovery.
Umara specializes in nutrition and energy for endurance sports. With the help of science, experience from athletes, and by weaving theory with practice, they develop optimized sports nutrition to help athletes perform at their individual best.
– Through our collaboration with the Swedish Football Association, we strive to help football players develop and perform better through optimized energy intake before, during, and after matches. Our goal is to always be the first choice for optimizing athletic performance, says Tommy Ivarsson, Vice CEO of Umara.
Kristin Holm Geirsdottir, sports physiologist at the Swedish Football Association.
– Our elite players have an intensive training and match schedule during national team gatherings, which is why both performance and recovery are of the utmost priority. With the help of Umara's products, players replenish their energy stores to withstand all the load, and this will be an important complement to a fundamentally varied diet.
Umara is super proud of this collaboration and looks forward to working with the Swedish Football Association.
The agreement with the Swedish Football Association means that Umara becomes the official supplier to the women's, men's, and youth national teams, where the products will help players recover and optimize their performance.
– We are happy about the collaboration with Umara. The products are great and an important part of both performance and recovery, says Andrea Möllerberg, Secretary General of the Swedish Football Association.
Simon Stark, CEO of Umara.
– It feels fantastic that we are now becoming partners with such a major sport as football is. We have previously targeted pure endurance sports, but are now taking the step towards team sports and hope to supply all of Sweden's clubs with products for energy and recovery.
Umara specializes in nutrition and energy for endurance sports. With the help of science, experience from athletes, and by weaving theory with practice, they develop optimized sports nutrition to help athletes perform at their individual best.
– Through our collaboration with the Swedish Football Association, we strive to help football players develop and perform better through optimized energy intake before, during, and after matches. Our goal is to always be the first choice for optimizing athletic performance, says Tommy Ivarsson, Vice CEO of Umara.
Kristin Holm Geirsdottir, sports physiologist at the Swedish Football Association.
– Our elite players have an intensive training and match schedule during national team gatherings, which is why both performance and recovery are of the utmost priority. With the help of Umara's products, players replenish their energy stores to withstand all the load, and this will be an important complement to a fundamentally varied diet.
Umara is super proud of this collaboration and looks forward to working with the Swedish Football Association.